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Why in growing market of sexy erotic lingerie Agent Provocateur go into Administration?

Posted on March 05, 2017 by Grace & Team

LUXURY LINGERIE RETAILER AGENT PROVOCATEUR BOUGHT OUT OF ADMINISTRATION BY MIKE ASHLEY, THE SPORTS DIRECT OWNER ~ Interesting in a growing market of provocative lingerie! Agent Provocateur has certainly provoked interest in the luxury lingerie market in recent days. They have been struggling for a few months and went into administration on Friday and have been bought by Sports Direct owner, Mike Ashley. BBC news link On the face of it this should be a worry to independent lingerie retailers as their struggles have been because of the decline in demand for luxury goods.

Agent Provocateur founded in 1994 When Joe Corré the son of fashion designer Vivienne Westward and his former wife Serena Rees set up Agent Provocateur they did it with style and a great marketing focus, if not without a little frown from some of the public eye!

Today image of the below 'Cheeky' product by Aubade from the erotic lingerie collection  Boîte à Désir  which Amazing Grace Lingerie stock would sit easily beside any Agent Provocateur Lingerie


Aubade Cheeky Brief

SALE GROW in EROTIC LINGERIE Fortunately though, Amazing Grace Lingerie is going from strength to strength by continuing to focus where we always have on high quality but comfortable products for all occasions which our customers love to wear. Our strength has allowed us to extend our ranges even further to give our customers an ever wider choice for day time, evening and bedroom but without going away from our core of great quality, great fit and comfort.  Our  Erotic Lingerie Collection is a new collection created by the demand from customers. 

Aubade Basque

This Entrevue Secrète Basque by French lingerie designer Aubade screams seduction from provocative lingerie, made up of Calais Leavers lace with an extremely fine flower pattern. A set of satiny elasticated braid straps adorns the silhouette like bondage. A small bow enhanced with a Swarovski teardrop brighten the models. A decorative and removable strap enables you to play with the half-cup neckline. At £232 a piece the reason for the demand in this produce is the Quality

With the Fifty Shades of Grey Book being bought by virtually every housewife in the UK, its not surprising the provocative lingerie market has grown. Prima Donna our strongest brand of fuller cup bra sizes lingerie launched 'by Night' with a bedroom Luxury Thong in the range with silk satin bow at the back for that bedroom pleasure because they could see the demand!

Prima Donna By Night Luxury Thong

So do you think something maybe ringing true with the fact the The founder of luxury lingerie retailer Agent Provocateur has slammed the sale of the retailer to a Sports Direct-backed firm, labelling it “a disgrace to British business”. as quoted in Lingerie Insight and the company Agent Provocateur was allowed to crash into administration and has nothing to do with the state of the Luxury Lingerie industry but more about finance!

 Aubade double corset slip

So we think at Amazing Grace Lingerie we will sleep well in our Marjolaine silk chemises knowing that the sale of Agent Provocateur and its administration is not due to the lack of demand for quality, well made, well fitted erotic lingerie but the management of the company!

Lingerie Insight

Need any advise about our high class lingerie please contact one of our professional stylists here at, or call +44 (0) 1428 654016, or come to our Luxury Lingerie Boutique in Haslemere, Surrey. Remember our Online Lingerie Boutique offers Lingerie Next Day Delivery with Complimentary Gift Wrapping!

Posted in Aubade, Erotic Lingerie, French Lingerie, Gifts, Lingerie, Luxury Lingerie, Marjolaine, News, Nightwear, Prima Donna, Silk